DEVX AI Labs · 2025
A full-scale jewellery platform with realtime variant selection and 40% faster cart UX.
Key Metrics
25%
Increase in product engagement
40%
Faster cart interaction speed
4
Analytics integrations (GA4, GTM, Pixel, CAPI)
360°
Full product lifecycle management
Overview
A full-scale jewellery e-commerce platform built from the ground up, covering everything from product discovery to post-purchase order management. The platform features high-conversion product detail pages with realtime variant selection across metal type, size, and purity — paired with optimized media loading strategies and structured data for SEO.
One of the core engineering challenges was implementing optimistic UI for the cart and wishlist flows. Rather than waiting on API round-trips, updates are reflected immediately in the UI and reconciled in the background — cutting perceived cart interaction latency by 40%.
On top of the customer-facing store, I built a full admin dashboard covering the entire product lifecycle: creation, inventory management, order processing, and review moderation. The platform is wired up end-to-end with analytics using GA4, GTM, Meta Pixel, and the Conversion API (CAPI) for server-side event tracking.
My Contributions
Built high-conversion PDPs with realtime variant selection (metal, size, purity) and optimized media loading
Implemented optimistic cart and wishlist flows — improving interaction speed by 40%
Built a full admin dashboard covering product creation, inventory, orders, and reviews
Integrated end-to-end analytics with GA4, GTM, Meta Pixel, and Conversion API (CAPI)
Screenshots
Tech Stack
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