Emet Technology · 2024
A centralized Next.js mono-repo powering 6+ websites with unified content management and 30% SEO growth.
Key Metrics
6+
Websites on one codebase
30%
Organic traffic growth
70%
Reduction in publishing delays
0
Developer dependency for global changes
Overview
Developed and maintained a centralized mono-repo that powers 6+ websites from a single Next.js codebase. New sites can be spun up by adjusting environment variables and Contentful CMS content — no new codebases, no duplication. The architecture leverages Next.js's hybrid rendering model: SSR, CSR, and ISR are combined per-route depending on content freshness requirements.
SEO was a major focus. By implementing structured data, optimized metadata, and Next.js SSR/SSG best practices across all domains, organic traffic grew by 30%.
I also built several custom Contentful applications that transformed how the content team works. The Altus Content Editor v2 introduced step-by-step content wizards with mandatory field validations and real-time previews, cutting publishing delays caused by incorrect inputs by over 70%. Another app enables Dynamic Page Variations — editors can define multiple content layouts for the same page, and a Next.js middleware layer integrates with GA4 to A/B test and serve the statistically better variant during SSR.
My Contributions
Architected a mono-repo supporting 6+ websites — new sites created by adjusting env vars and CMS content
Grew organic traffic by 30% through structured data, SSR/SSG best practices, and metadata optimization
Built the Altus Content Editor v2 — reduced publishing delays by over 70% with smart content wizards
Implemented Dynamic Page Variations with GA4 A/B testing via Next.js middleware for data-driven content decisions
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